Twitter/X Ads That Spark Conversations and Drive Action
We create and manage advertising campaigns on X (formerly Twitter) that build brand presence, drive website traffic, and generate engagement during the moments that matter most.
The real-time platform where brands become part of the conversation.
X (Twitter) is uniquely positioned in the social advertising landscape. It's where news breaks, trends emerge, and public conversations happen in real time. For brands, this creates an opportunity to insert yourself into relevant conversations, ride trending topics, and build awareness during high-attention moments.
In India, X has a highly engaged audience of opinion leaders, tech enthusiasts, business professionals, and news consumers. It's particularly powerful for brand launches, event-driven campaigns, thought leadership, and reaching early adopters who influence broader audiences.
X ad formats we manage for maximum impact.
Promoted Posts
Amplify your best-performing tweets to reach audiences beyond your followers. We craft thumb-stopping copy, pair it with compelling visuals, and target based on interests, keywords, and follower lookalikes.
Video Ads
Auto-playing video in the timeline that captures attention in the first 2 seconds. We develop video-first strategies for pre-roll, promoted video, and Amplify placements alongside premium publisher content.
Website Traffic Campaigns
Click-optimized campaigns with website cards that drive visitors directly to your landing pages. We optimize for click-through rate, cost per click, and on-site conversion actions.
App Install Campaigns
Drive mobile app downloads with app cards that showcase your app with ratings, descriptions, and direct install buttons. We optimize for install volume, cost per install, and post-install engagement.
Engagement Campaigns
Build brand awareness and conversation through campaigns optimized for likes, reposts, replies, and follows. Ideal for product launches, brand moments, and cultural events.
Trend Takeovers & Timeline Takeovers
Premium placements that put your brand front and center - at the top of the Explore tab or the first ad in every user's timeline. Maximum visibility for major launches and campaigns.
Real-time platform, real-time management.
X advertising requires a different mindset than other platforms. The timeline moves fast, creative fatigue hits quickly, and the most effective campaigns are those that feel native to the platform's conversational culture. We manage X Ads with this in mind.
Our approach combines always-on campaigns for consistent traffic and leads with moment-based campaigns that capitalize on trending topics, events, and cultural moments relevant to your brand. We monitor performance daily and refresh creative frequently to maintain engagement rates.
We also leverage X's unique targeting capabilities - keyword targeting (reaching people who tweet about specific topics), follower lookalikes, conversation targeting, and event targeting - to reach audiences with proven interest in your category.
- Always-on + moment-based campaign strategy. Works alongside Meta and LinkedIn campaigns
- Keyword, interest, and conversation targeting
- Creative developed for X's native format
- Trend and event-based campaign activation
- Follower lookalike and custom audience building
- X Pixel setup and conversion tracking
- A/B testing across copy, creative, and audiences
- Weekly performance reporting with engagement insights
X/Twitter Ads questions, answered.
X is primarily a brand awareness and engagement platform, but it can drive leads effectively - particularly for B2B, tech, and media brands. Website traffic campaigns with strong landing pages and remarketing sequences can convert X's engaged audience into leads and customers.
We recommend starting with ₹25,000–₹50,000/month for initial testing and learning. X Ads typically have lower CPMs than LinkedIn and competitive CPCs, so your budget can deliver meaningful reach. We'll scale based on performance.
Our core service is paid advertising management. However, we provide guidance on aligning your organic content strategy with your paid campaigns for maximum impact. We can recommend content partners if you need full organic management.
X reaches a different audience - more news-driven, opinion-forward, and real-time. It's particularly strong for brand launches, event-driven campaigns, and reaching tech-savvy professionals. We often recommend X as a complement to Meta for comprehensive brand awareness coverage.
What our clients say.
Honest about what will and won't work. They actually talked us out of a platform that wouldn't suit our audience. That's rare.
Month-to-month with no contracts. They said "we'll earn your trust" and they did. Going on 3 years now.
We were burning ₹3 Lakh/month on irrelevant search terms. They cleaned it up and we now get 2x the leads at 40% less cost.
Ready to make your brand part of the conversation?
Get a free X Ads strategy session and discover how to reach India's most engaged audiences.